Work | Bak USA | Atlas 2-in-1 Laptop | Motion Meld Studio

Project Details

ClientBak USA

CampaignAtlas 2-in-1 Laptop

AgencyMotion Meld

Bak USA is on a mission to build the perfect laptop for students. Bak tapped Motion Meld Studio to develop various marketing assets for their latest laptop, the Atlas.

Designed to support student-centered adventures in and out of the classroom, the Atlas isn’t just a school computer—it’s also a time machine, a library, and a workshop all in one.

Working alongside the team at Bak, Motion Meld developed a 3D Animation, Key Visuals & CGI Studio Renderings for the Atlas.

3D Animation

Bak takes pride in the design, construction & technology behind their line of products. Using this as one of our key points of inspiration, Motion Meld developed this "exploded view" style animation to emphasize every nuanced detail while generating drama & excitement surrounding the launch of the Atlas.

Key Visuals

As a companian piece to the 3D Animation, Motion Meld also developed Key Visuals to be used throughout Bak's marketing efforts for the Atlas.

CGI Studio Renderings

And finally, to round out the visual package for Bak, Motion Meld developed a series of high quality photorealistic studio renderings to be used on Bak's website and within various marketing collateral.