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Tide Plus

Technical Explainers

Project Details

ClientPROCTER & GAMBLE | Tide

CampaignTide Plus

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CreativeMotion Meld

Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell.

Through this animated series, we explore a variety SKUs in The Tide Plus family and the specialized technologies that make each unique.




Tide Plus - Family Overview


Tide Plus - Bleach


Tide Plus - Coldwater Clean


Tide Plus - Downy


Tide Plus - Febreze


Tide Plus - Febreze Sport


Tide Plus - Ultimate Stain Release

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