Waze

Scenario-based Animations

Project Details

ClientGoogle

Event(s)Shoptalk & Cannes Lions

AgencyMotion Meld

We teamed up with Google to create a series of scenario-based animations for Waze. Each scenario showcased brand-specific content and a set of ‘missions’ to be completed. This engagement proved to be wildly successful. So much so, that Google decided to roll it out across multiple events spanning a variety of cities and countries.

Google @ Shoptalk - 3M Scenario

Time to leave work & pick-up your kid from his first day of school. OF COURSE you catch the railroad crossing...go figure. Good thing Waze pushes timely & relevant advertisements to your phone. That might come in handy later ;)

Google @ Shoptalk - Tylenol Scenario

Traffic causing a headache on your way to the office? Waze has a suggestion.

Google @ Cannes - Danone Scenario

Headed to the supermarket? Waze has a suggestion for a yogurt that you may want to check out.

Behind The Scenes Breakdown

This project proved to be a great opportunity to meld a low poly 3D approach along with a 2D aesthetic. Check out the breakdown to get a glimpse into how it all came together.