Project Details
ClientProcter & Gamble | Wella
CampaignME+
CreativeMotion Meld
Wella is a global leader in the salon industry, offering the latest in hair care technology. Wella needed a sizzle video to generate excitement surrounding their latest innovation, ME+. This molecular technology promises to revolutionize hair coloring by combining excellent permanent color performance with a reduced risk of developing allergy.
Wella tapped Motion Meld to create this exciting & colorful sizzle video for use across various sales initiatives.
BTS - Styleframes
A behind the scenes look at the look development that went in to making this video.